Need Your Input - Opening Archery Shop in Collin Co. TX

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  1. #1
    Join Date
    Mar 2012
    Location
    Princeton, TX
    Posts
    131

    Need Your Input - Opening Archery Shop in Collin Co. TX

    We are opening a small archery shop here in Princeton, TX. I would like to get some feedback on the best way to get the word out, what you like or dislike about the general pro shop, etc.. We have a FB page up but I'm confident that is not enough. Obviously word of mouth is the best but what is runner up? A grand opening, ads in papers, fliers at places like Cabela's......?

    As a builder for 15 years I have learned that when it comes to service or selling the invisible, the single most important thing is to LISTEN to your customer. We have all had experience with those who are self proclaimed experts, and it is never much fun. We may be confident in our bow knowledge, but we DO NOT have it ALL figured out. We want to be different.... So that is why I am here asking for your wisdom and experience.
    Any input is appreciated.

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    Last edited by hitman846; January 28th, 2013 at 09:58 PM. Reason: non sponsor
    The end of the story will be written. Lived for the hunt, died in the pursuit................

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  3. #2
    Join Date
    Nov 2012
    Location
    New York City
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    2,152
    The key is to get the word out to locals. Market at shoots in your area... leagues, weekend 3-D, etc.

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  5. #3
    Join Date
    Mar 2012
    Location
    Princeton, TX
    Posts
    131
    Could you clarify "Market? Set up a booth? Take Demo bows? Wear a t-shirt and pass out cards? Just curious what might have the most impact.
    The end of the story will be written. Lived for the hunt, died in the pursuit................

  6. #4
    Join Date
    Sep 2008
    Location
    Western,WA
    Posts
    3,961
    I think everything you mentioned would be a good place to start.Flyers at the outdoor stores nearby.If theres a county newspaper maybe putting in an insert would be good as well.If you could go to some 3d shoots and some indoor shoots with a booth like previously mentioned thats always a great way to talk to people so they can gauge you as well.Have a couple bows there maybe even do a drawing where they win a bow for a grand opening or a prize at a show would be good as well not to mention if you make them put their contact info on the drawing forms you can send them flyers and info about your store after that.just some thoughts.
    Obsession Phoenix

  7. #5
    Join Date
    Sep 2007
    Location
    Victorville, CA
    Posts
    14,393
    no problem asking people what they like and dont like about shops, but asking about the best way to get the word out is kinda silly, if you dont know how to get the word out then prolly shouldnt even try and open it up, dont think cableas is gonna let you put up fliers for your new shop to take business away from them also LOL does that make any sense that a competing business would let you take business from them willingly??? no competetor will help you get word out about another business thats in competition
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  8. #6
    Join Date
    Mar 2012
    Location
    Princeton, TX
    Posts
    131
    Quote Originally Posted by dwagoner View Post
    no problem asking people what they like and dont like about shops, but asking about the best way to get the word out is kinda silly, if you dont know how to get the word out then prolly shouldnt even try and open it up, dont think cableas is gonna let you put up fliers for your new shop to take business away from them also LOL does that make any sense that a competing business would let you take business from them willingly??? no competetor will help you get word out about another business thats in competition
    I've started 5 business, (2 have failed, I've sold 2, and currently still have 1 that is blessed to be doing very well). IMHO I have a decent understanding of marketing, sales and competition. I'm looking for perspective from the bow hunter. How does he like to receive his information What things grab his eye and cause him to trust his bow to a shop he has never set foot in. I am personal friends with the Archery manager at Cabela's and they will let me put a flier up if it relates to some type of competition, shoot or give away.
    The end of the story will be written. Lived for the hunt, died in the pursuit................

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