We are opening a small archery shop here in Princeton, TX. I would like to get some feedback on the best way to get the word out, what you like or dislike about the general pro shop, etc.. We have a FB page up but I'm confident that is not enough. Obviously word of mouth is the best but what is runner up? A grand opening, ads in papers, fliers at places like Cabela's......?
As a builder for 15 years I have learned that when it comes to service or selling the invisible, the single most important thing is to LISTEN to your customer. We have all had experience with those who are self proclaimed experts, and it is never much fun. We may be confident in our bow knowledge, but we DO NOT have it ALL figured out. We want to be different.... So that is why I am here asking for your wisdom and experience.
Any input is appreciated.