BOWTECH Acquires Crossbow Manufacturer Excalibur Crossbow Inc.

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  1. #1

    BOWTECH Acquires Crossbow Manufacturer Excalibur Crossbow Inc.

    BOWTECH Acquires Crossbow Manufacturer Excalibur Crossbow Inc.
    Partnership aligns leading archery brands and
    creates the industry’s broadest product and service offering
    Eugene, Oregon and Kitchener, Ontario, Canada – January 6, 2014 – BOWTECH, a leading archery products manufacturer, announced today that it has acquired Excalibur Crossbow, Inc., a leading crossbow manufacturer. Excalibur’s expertise, quality and innovation in crossbows and archery accessories segments align perfectly with BOWTECH’s leadership position in the compound bow category. The highly strategic acquisition allows BOWTECH to provide the industry’s broadest assortment of high quality brands and products to customers.
    .
    “BOWTECH brings the most innovative design and technology to the compound bow category. Excalibur shares these values and their crossbows are the finest on the market. Excalibur is a perfect addition to our company’s product and brand portfolio,” said Ron Johnson, CEO of BOWTECH.
    Further Johnson added, “By bringing these companies together we will be better positioned to offer our customers and consumers more comprehensive and innovative archery product solutions and services. We plan to continue operating both companies while sharing and leveraging our significant expertise, industry know-how, and talented employees.”
    “We could not have asked for a better partner to assist us in taking the Excalibur products and brand to the next level,” said Rob Dykeman, President Excalibur Crossbow. “BOWTECH’s commitment to innovation and meeting consumer needs aligns with the vision we have always had for Excalibur. Both companies share very strong reputations and positions in the market, and combining both companies will be a great benefit to both product lines and brands going forward. Excalibur is very excited about the future possibilities.”
    About BOWTECH
    www.bowtecharchery.com
    BOWTECH manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BOWTECH’s corporate offices and manufacturing facilities are located in Eugene, Oregon. With a worldwide distribution network, Bowtech’s family of brands include: BOWTECH, Diamond, Octane, and Stryker.
    About Excalibur Crossbow, Inc. www.excaliburcrossbow.com
    Excalibur Crossbow manufactures and distributes efficient, reliable, and accurate hunting recurve crossbows and other archery accessories. Founded in 1983, Excalibur Crossbow offices and manufacturing facilities are located in Kitchener, Ontario, Canada.

    AT NEWS

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  3. #2
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    From what I have heard it is Not Bowtech per say that bought Excalibur----it was the parent company that owns Bowtech that bought them. The parent company owns many other venues in archery besides Bowtech. What I was told is they kind of said/implied it wrong at ATA.
    Have a good day and a better hunt

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  5. #3
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    this is great news, hopefully with Bowtech's R&D department and Excalibur's knowledge in recurve crossbows we will see an ultra light ultra small ultra fast recurve type crossbow. Excalibur does their limb from start to finish in house. MOST everyone else buys blanks from a glass company and starts there.

    Maybe Bowtech can help them produce some new high efficient limb...

    AND Dale your Arguing semantics. Bowtech being the largest company that outdoor group owns, whenever they buy a company it will be assumed it is Bowtech buying it. I would expect Bowtech (Outdoor Group) to eventually to buy more companies to round out their profile and offer a one stop type buying experience. It was pretty hard not to assume it was Bowtech seeing how there were posters at the ATA show blasting the fact that Bowtech Bought them.

    Dale do you not go to the ATA show?
    Wabanaki Wilderness 207-853-0949

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  7. #4
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    Excalibur was acquired by Bow Tech's holding company to increase branding and efficiencies within Bow Tech. It's no secret that BT has had issues with the quality in their crossbow sector, a sector that is rapidly growing nationally. This is becoming common as the industry consolidates. Let's hope this is a positive move for the industry and sport.

    Best of luck and good shootin'.

  8. #5
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    Quote Originally Posted by bownutt2 View Post
    Excalibur was acquired by Bow Tech's holding company to increase branding and efficiencies within Bow Tech. It's no secret that BT has had issues with the quality in their crossbow sector, a sector that is rapidly growing nationally. This is becoming common as the industry consolidates. Let's hope this is a positive move for the industry and sport.

    Best of luck and good shootin'.
    Exactly.
    Have a good day and a better hunt

  9. #6
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    To further my point it was always assumed Savage Owned bowtech. It was the same deal, The same outdoor group owned both companies. They sold savage but not Bowtech.
    Wabanaki Wilderness 207-853-0949

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  10. #7
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    Who is the new owner of Bowtech now ? Did they sell out again ?
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  11. #8
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    Quote Originally Posted by boarman1 View Post
    Who is the new owner of Bowtech now ? Did they sell out again ?
    I think Savage still owns them or who ever owns Savage.
    Have a good day and a better hunt

  12. #9
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    Quote Originally Posted by Dale_B1 View Post
    I think Savage still owns them or who ever owns Savage.
    The outdoor group that owns Bowtech sold Savage. Bowtech was and is a stand alone company. Savage never owned Bowtech....
    Wabanaki Wilderness 207-853-0949

    Authorized Retailer for BOWTECH, DIAMOND, MATHEWS, MISSION & PSE

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