We, we'll not I, use it a ton in the UP of MI. That said, we get 3+ feet of snow on the ground, deer migrate, yard up, and live off of cedar for most of the winter. The alfalfa is appreciated by the deer and doesn't last long. A know of a few instances where a round bail lasted less than a week. In most cases, they're on it within hours.
All that said, do some research of winter feeding with alfalfa and hay in the winter months. In some cases, it does more harm than good and can actually kill deer.
I'm not sure how good it would work outside of the far upper Midwest. Put your location in you profile so we can see it when you post.