Apart from the memes going around, like "New president? First move: free streaming!"... 😜
The story: the World Archery YouTube channel, which used to be the main source for live broadcasts, now plays a secondary role, probably to encourage viewers to switch to the paid platform, archery+.
What you read about streaming channels for a "lesser-known" sport is that a dedicated paid channel only makes sense if supported by a strategy of rich and consistent content and an actively engaged community. Alternatively, hybrid or freemium models tend to be more realistic and sustainable in the long term.
It seems like a good idea to differentiate the offering by prioritizing enthusiasts in the field. 🏹 🔥
An effective strategy to broaden the audience could be to offer, as part of membership in the respective federations, a basic streaming package? Then, optionally, with a slight increase in the membership fee, offer the full package?
This would guarantee all members access to a basic streaming subscription included in their membership. At the same time, it would encourage those who want more to opt for the full package.
This approach would significantly expand the subscriber base and create greater opportunities for selling advertising space. The revenue generated would cover operational costs, while targeted investments to improve the quality and spectacle of live broadcasts would be a smart strategy to further increase the platform’s attractiveness and sustainability.
Not forgetting that there will always be those who will never pay, perhaps out of principle. After all, what is truly free nowadays?
PS and note
I recently received an offer with a coupon, but I haven’t subscribed yet... I really miss watching full matches!
Around the same time, I read that ArcheryGB will broadcast its championships on the platform. The comments on the news contained quite a few dissenting opinions.
The story: the World Archery YouTube channel, which used to be the main source for live broadcasts, now plays a secondary role, probably to encourage viewers to switch to the paid platform, archery+.
What you read about streaming channels for a "lesser-known" sport is that a dedicated paid channel only makes sense if supported by a strategy of rich and consistent content and an actively engaged community. Alternatively, hybrid or freemium models tend to be more realistic and sustainable in the long term.
It seems like a good idea to differentiate the offering by prioritizing enthusiasts in the field. 🏹 🔥
An effective strategy to broaden the audience could be to offer, as part of membership in the respective federations, a basic streaming package? Then, optionally, with a slight increase in the membership fee, offer the full package?
This would guarantee all members access to a basic streaming subscription included in their membership. At the same time, it would encourage those who want more to opt for the full package.
This approach would significantly expand the subscriber base and create greater opportunities for selling advertising space. The revenue generated would cover operational costs, while targeted investments to improve the quality and spectacle of live broadcasts would be a smart strategy to further increase the platform’s attractiveness and sustainability.
Not forgetting that there will always be those who will never pay, perhaps out of principle. After all, what is truly free nowadays?
PS and note
I recently received an offer with a coupon, but I haven’t subscribed yet... I really miss watching full matches!
Around the same time, I read that ArcheryGB will broadcast its championships on the platform. The comments on the news contained quite a few dissenting opinions.