Well Levi is a christian guy and I gotta trust his discernment. He made mention the tape was a different material then the sporting tape. Sp I will give him the benefit of the doubt right now because as a follower of Jesus that he wears on his sleeve, I don't think he will associate with snake oil.
If as written here by a few, that this is a repackaging of a common sold tape with profit added on ? Thats disgraceful. I have just a little bit of faith, Levi wouldn't roll this way and tarnish his name. He doesn't need the money that bad,and cut it with Bowmar.
Dudley is more of a gimmick salesman, but he's just trying to find a nitch and satisfy it. Such as his Sitka packet quiver pants. Or his kick stand. Some people want such stuff and will buy it,Dudley is more than happy to fill the need. I don't find fault with that.People are happy to fill a need with a gimmick,fine ! Thats what sales are filling a need.