No

 

This is the core of American consumerism and marketing in a nutshell. Get an 'influencer' to do a bow review of Truth or Levi shifting from FL to Element and suddenly a virtually unknown is on the tip of tongue of many. The question isn't whether the previously unknown brand has potential quality or longevity, but rather who is wearing or shooting them. A few years back it was the guys from Heartland Bowhunter wearing Nomad and the subsequent advertising hype made them a 'thing'. But who is wearing Nomad hunting gear in 2025? I had to goggle them to see if they were yet in business.

Some contend archery has become a fashion show and it is hard to debate that idea. Would you dare show up at a TAC event without a Kifaru quiver, Marsupial bino harness or Crispi boots? Not every name-brand is a flash in the pan, but many are and the question is who will be the next big 'thing'???

 

This is the core of American consumerism and marketing in a nutshell. Get an 'influencer' to do a bow review of Truth or Levi shifting from FL to Element and suddenly a virutally unknown is on the tip of tongue of many. The question isn't whether the previously unknown brand has potential quality or longevity, but rather who is wearing or shooting them. A few years back it was the guys from Heartland Bowhunter wearing Nomad and the subsequent advertising hype made them a 'thing'. But who is wearing Nomad hunting gear in 2025? I had to goggle them to see if they were yet in business.

Some contend archery has become a fashion show and it is hard to debate that idea. Would you dare show up at a TAC event without a Kifaru quiver, Marsupial bino harness or Crispi boots? Not every name-brand is a flash in the pan, but many are and the question is who will be the next big 'thing'???

Definitely has become the thing. I certainly agree. At the core it’s what works for me. I tried Origin and it’s just not warm enough for OH. This is just one example and not a shot at origin. I like they are made in America.

 

I have a Fanatic vest and have been toying for a while with snagging a set of the bibs. Only drawback is the outer fabric of the Fanatic is a burr trap.

So when did you move north from GA? How are you dealing with the climate difference? Our daughter hated Michigan winters and moved to mid-Florida after getting married. I don't know how they tolerate the heat...especially the summer months. I've been there in January when the temps were pushing the mid-70s.

 

Looks like Levi has left First Lite and is onboard with Element Outdoors now.

Element Outdoors Strategic Partnership With The World’s #1 Archer – Levi Morgan | Hunting Wire

 

Maybe I'm a weirdo but I wear some academy cargo pants with a OD hoodie and it works pretty good. Even had $925 left over after my purchase.

 

The only camo pattern I see on their website...

🤢🤢🤮🤮🤮

Oh, Levi, why have you forsaken me?! I am sticking with FL Specter.

 

Mossy Oak Treestand is one of my favorite patterns. Fully aware that it is more about staying still and playing the wind, but if given the option to buy MOTS I’m sold. I have bought some from Mossy Oak directly. It’s imported which I do not like, but their values line up with mine and they participate in conservation methods that matter to me.

 

I'm still wearing my Nomad coat & bibbs from 3 yrs ago. Probably the 1st full set i have ever had that matched head to toe 🤣

 

Think the bone collector crews been wearing element clothing for a number of years, I considered it last year as they had some very good clearance deals

 

You can skip to about the 35min mark to find out more about Levi & EO

 

Looks like Element cut ties with realtree. That's disappointing. I don't like OG Mossy Oak. I guess they had to do that to afford Levi. I deer hunt strictly in Scentlok, but I do wear other brands to scout and hunt other game.

 

I’m still in one hand me down long sleeve real tree ….one habit long sleeve real tree….and one pair of wal mart special real tree cargo pants….oh yea and my work boots from tractor supply(with blood from last season deer on them)…..I do have a nice poly real tree face mask as well…..I could have shot 2 deer last night but let them pass ….checked my deep freeze when I got home….they will not be getting a pass this evening……with all that ranting I’m just trying to say you don’t need the “in” camo to kill deer hunt the wind

 

I just sit and laugh everytime someone talks like camo patterns matter for whitetail deer. Turkeys, yeah I get that....

The Sitka fanatic jacket is not the best cold weather hunting jacket ever (IMO) due to EVII camo, it's due to the materials and design. It could be od green, gray, or coyote brown and I would still kill deer with it on.

If you are picking your camo to hide better from human eyes, yes, it matters, but it has been proven deer see way differently than us. Deer vision is based on movement, not color tones. Rods vs cones. Look it up.

 

I am walmart/acadamy guy. Started trolling EO on fb and they pmed me. Told me about their product and invited me to try it. SO I ordered some pants and tops. not going to lie, if you have the cash do it. The pants are more comfortable, cooler, and super stretchy. The tops are silent and very breathable. These garments are exactly what I didnt know i needed for the way I hunt on the ground with natural cover. The cheap stuff works great from wally world, but this stuff works better and should last longer.