These clothing items aren't warm to the touch, so just hanging them outside is no different than hanging a bedsheet outside. They will become whatever the ambient temperature is.
The way all of these, or any cold-weather item, are designed is to provide some aspect of heat insulation, ie a person's body heat fills the space and the item helps keep that body heat in, while limiting the cold air from entering.
You HAVE to use an exact equal heat source. You are going to need to use three very accurate digital thermometers and timing device, show that the heating element is exactly the same, the time is the same etc.
I would actually not suggest putting them outside as anything from wind direction to sunlight on a slightly different camo pattern could affect your results. Put them all in the same room away from any heat source like a heat vent or baseboard heater or sunlight through a window. This should provide your most consistent study. Measure them at 1/2 hr increments and use a phone camera to record the results. No need to go past 2 hours, as the information will already be known by then. However, your study can't show how under-layers, wind conditions, humidity, etc will effect each situation.
Bottom line these are no different than a sleeping bag or a space blanket, or even a 2nd jacket or set of coveralls. It's an extra layer. It amazes me that people can't figure that out and somehow think that these are things that actually provide heat to the body.