This is gold. In my experience in the multiple retail sales jobs I have held (including archery), 90% of the people that walk in the door have no idea what they actually want and end up leaving the store based on what you influence them to buy. There are the few that are dead set on a product and will leave with it no matter what you say. Sometimes you will get people that have an idea what they want, but when you give them more detail about the product and their choices, they quickly change their mind. Of course you also have the people who will flat out tell you that they know nothing and will buy what you recommend.You can sell anything.....
I've tested the theory many times, find products you believe in and sell them. Make sure you have good support from your reps, without it you will suffer.
Also take advantage of monthly deals and specials from distributions some can generate some decent margins.
3 price points, and a few options is what you need, anyone that tells you high end equipment does not sell has no idea what they are doing.
Watch you prices, you cannot compete with big box stores so don't try. Great service will go a long ways for sales, never bad mouth your competition or products. If you see some products failing explain your experience with customers, but respect what they want to use also. If you don't have a shooting range build one.
This.Knowing about product your selling outways anything. One you can answer any questions or doubt, two you can install and know how said item works,3 you can give honest advise/positives based on factual knowledge. Good luck, most would love to open a shop and you have done it.Dont get discouraged at first and remember know your bows and how to set them up properly and treat people with respect two things most shops cant figure out hence why most buy online, if a shop can tune bows not just eyeball everything I will spend 15-20% more on accessories vs online to get it done quickly, if not I'll buy online and do it at home when my kids go to bed.Me....I can sell snow shoes in Florida, but that's me. It's also because I believe in what I sell, I trust what I sell and I'm passionate about what I sell. Then when what you sell works for them as good as it works for you.....They will have even more trust in you. Hence you have built a great customer relation. Be passionate and always remember to take care of the customer.