Get her in here. Or take her to an archery range where you know other women shoot. Take her out to the pro shop and let her try some bows, let her see the color and accessory options, and let her talk to some of the target shooters.
Target shooting and hunting are, in my opinion, two very different animals. If she gets to see that shooting at the range all day is a also a social thing, that may help.
Maybe take her toa fun shoot, where she can play "darts" or shoot some balloons.. a milkjug contest is always fun, too. My family really enjoys 3D shoots, including my 10 year old daughter who wont even eat fish because they are "cute" and look like pets. She will never, ever hunt. Ever. But she has really taken a strong interest in archery, and is doing great so far.
My older daughter has no interest in shooting, but enjoys working at the shoots- registration and concession stuff. Maybe that would be something that might interest your wife, so she can meet people and have some fun.