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Robinson Outdoors Products excited to announce new sales force and territories.

Cannon Falls, MN — DECEMBER, 2015 — Robinson Outdoors Products today announced selection of the hunting and outdoor product manufacturer’s sales representative groups to cover the United States and Canada. These new groups will be responsible for representing Robinson’s three distinguished brands; ScentBlocker®, Tree Spider® and Whitewater Outdoors®.

The strategy to re-establish blanket coverage for North America was not to find the biggest agency and simply award the entire territory, but to take the very best groups, and there are several, and ascertain their core, most competent areas, and award only those.
Careful analysis of customer location and sales regions revealed that organizing the groups into nine territories provided an ideal ratio of representation. The new program expands Robinson’s sales channels by providing additional opportunities to reach retail partners and dealers looking for a consistent stream of innovative products.

Scott Shultz, President/CEO says; “In the end, we awarded territories that accentuated strengths and avoided weakness. Not the easiest way to select independent sales representation, but we aren’t looking for easy, we believe it is the smartest way, and looks after the well-being of all of our customers across the entire spectrum.”

Representative groups enlisted to implement the new sales program include:
- Hamilton and Associates
- Impact Marketing
- Kolder Canada
- Krenzien, Krenzien and Associates
- Hamlin and Associates
- Lakeland Marketing
- Marketing Management Group
- Owens Group
- Sportco Marketing

The development of new aggressive sales programs incorporates the product categories of hunting apparel, tree-stand safety and liquid products, and creates a competitive advantage for our retail partners.

Todd Leidall, Vice President of Sales at Robinson said, “This initiative was driven by a desire to improve service to retailers of all sizes and geographical locations. The result is a strategy that weaves best-in-class teams by matching our product categories with their varying retail focuses. The new network covers North America with a team of outdoor sales experts that compliment each other, strengthens our coverage and raises the level of service.

The Robinson executive team used a consistent series of considerations while choosing these teams, beyond the standard requirements of good business practices according to Shultz; “We follow a code of business values which include being honest and ethical and just as importantly, a stubborn tenacity to succeed. This new program reflects our constant eye toward improvement, and creates the opportunity to facilitate it by delivering high quality representation for our customers.”

Upon announcing these new partnerships, Robinson kicked off a series of group training meetings involving sales, marketing, and product development teams ensuring all representatives would be intimately familiar with specific product lines, technologies, and sales programs across all brands.

The ATA tradeshow in Indianapolis, Indiana, Thursday, January 8 - Saturday, January 10, 2015 provides an opportunity for retailers, dealers and customers to meet with Robinson Outdoors Products and their new groups. Visit booth #3221 for more information.

About Robinson Outdoor Products LLC:
Robinson Outdoor Products is a privately held corporation based in Cannon Falls, MN. As the clear leader in hunting apparel, scent control technologies, scent control liquids, and treestand safety equipment, their mission is to improve the hunter’s experience by innovation. For more information about Robinson Outdoor Products and their brands, call 1-507-263-2885 or visit www.RobinsonOutdoors.com.
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