I just went to their web site and they have that add campain posted on their web site, why are they bashing Hoyt and their Cam & 1/2 system, from what I can see they are responding to the Hoyt advertisment stating that the new Cam & 1/2 is a bit better than a single cam bow "not a Mathews single cam bow", but any single cam bow from a lot of different manufacturers, so I don't see why Mathews is getting so uptight and seriously bashing it's competitor, what did Hoyt do to deserve this, they never bashed or have said anything negative towards Mathews, all they said was that their new Cam & 1/2 system was better than a single cam bow, I shoot a Hoyt Cybertec Cam & 1/2 and I find the bow to be a great shooter with a smooth draw and quiet with no hand shock or any vibration, my brother shoots a Mathews Legacy and it also is one sweet shooting bow, I don't see why Mathews has to come to this, it's just bad bussines, most people by their bow cause it feels right to them, may it be a Martin, PSE, Mathews, Hoyt, Reflex, Darton, Bowtech, Browning, I can go on and on, anyway where do you think Mathews is going with this and for how long, are they that desperate for sales, I hope not, take care all.