I’ve heard late January - after ATA show but they could be trying to accelerate that a bit. I believe they were originally not going to release this bow until the ATA but when they realized they were the only brand holding out that Long and that a lot of competitor bows were being sold they accelerated their marketing release in hopes of getting some folks to hold off and not buy from the competition before shooting the Ritual. Not a great plan and asking people to wait a really long time vs the competition but they were desperate at that point. It’s a shame because I do think the Ritual could be a great bow. I look forward to shootIng it but, like many others, already made a 2018 purchase.