Exactly....I'm pretty sure the paper they print on is either SFI, or FSC(Harvested, and sustainable) anyway. If your doing your part, you should be recycling these catalogs anyway.
Give me a break about press parts, that was just a dumb comment.
Ink...Soy and Linseed oil like Cajun mentioned. A company I started is now manufacturing a Bio Toner for laser printers that is Soy based. Its called BIOPrint and helps to further advance green initiatives in offices and homes all over the US. and Canada.
Here are some studies from my industry
From the Direct Marketing Association's (DMA) State of the Catalog
Industry study:
â–ş More than 60% of merchants surveyed report that paper catalogs
are their primary sales channel. Websites are second at 20%. Six
percent say retail is their main sales channel.
â–ş The paper catalog is still the largest revenue generator among all
channels with an average of nearly 50% of sales in both 2009 and 2010,
although web sales continue to grow.
â–ş There has been a large increase in circulation from 2003 to present.
The DMA states this is likely a result of more companies using catalogs
to drive web business.
Combination Printed & Online…..
Oxbridge Communications reports the total number of catalogs in the 2009 National Directory of
Catalogs is 12,524. Online catalogs continue to grow, but catalogs with print versions are still vital accounting
for 10,241 of the total.
ď‚· 2,011 online-only catalogs (an increase of 7.7% from 2008)
ď‚· 1,374 print-only catalogs (a decrease of 14.4% from 2008)
ď‚· 8,894 print and online catalogs (an increase of 2.5% from 2008)
"Niche areas of the catalog business that cater to the increased interest in entertaining at home are thriving, such as
baking and its companion categories of confectionery and produce," said Trish Hagood, president of Oxbridge
Communications. "Online catalogs are also continuing to grow...but print catalogs are still seen as vital."
Engagement……
82% of surveyed adults agreed with this statement “ I like getting catalogs in the mail from stores I
patronize”
Actually, most paper these days is recycled at least in part. Press parts, just like most metals are scrapped, melted and recycled.
We have a landfull here and the only thing in it is... garbage. Food waste, contaminated goods and such.
Used ink really isn't recycled but most inks are made from linseed or soybean oil... so thank those guys for feeding your local deer herd year round...
We have a landfill in our town and it is tucked behind the trees, out of sight. It is pretty large... but has been the same size for probably 20 years while the local population continues to grow. This tells me one thing, that while waste increases, recycling is keeping the landfills from growing.