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What is the story behind B3 Archery?

30K views 46 replies 37 participants last post by  Ermine  
#1 ·
Almost all of their products are nearly identical to scott archery and CBE. Their broadheads are something I have not seen before, but everything else looks like a rebranded or renamed version of the scoot products. Claw vs. Talon, Sigma vs. Versa, Brave vs. Blitz, Longhorn Hunter vs. Ranger, Coop vs. Ascent. Even the names of the releases are very similar. Are they sister companies in some way?
 
#2 ·
They are in KY, nowhere on their site did I see anything about made in America. Their release is $279 (think I will stick with my Stan Shootoff for a lot less) and sights over $300. I didn't see anything new and exciting. I would not shoot those broad heads.
 
#5 ·
There's a video on their site showing them manufacture the parts in their facility. I'm guessing by the southern accents they aren't in Cambodia.

The Versa release looks nice but not $280 nice, I agree. It's kinda a cross between an Exxus and an Exxus Core with the removable pinky extension.

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#6 ·
The company was started by Brian Jones and family, he married Bill Scott's daughter and owned Scott archery before it was sold to TOG. I'm sure there was a no compete contract for a certain period of time after the buy out.
Now that no compete is over and they are free to make release aids.
Scott archery was way ahead of its time building quality release aids, no one else at that time came close to the quality Bill Scott offered at the price he offered.
I would buy and have bought B3 products, TOG bought Scott because of the name and quality Bill Scott put into his products.
Quality is remembered long after price is forgotten.
 
#12 ·
A no compete is one thing, but making almost the exact same product seems fishy. They literally look like you can interchange components between products. I’m all for smaller companies building the products right here in the US, but to blatantly copy another’s product imho is unethical. As an engineer I could not see myself copying a previous employers product and marketing it as my own, even if the quality and customer service is better. I’d understand if it was a sister company and one product is marketed as the higher quality product, say Bowtech and diamond, pse pro series and mainline, hoyt and reflex, Mathews and mission.....you get the point. Something just seems fishy about the whole situation.
 
#20 ·
I hope they make it. Its good to have choice. And competition drives innovation. As far as customer service. I think it would be hard to beat Scott. They guarantee every release they make for life. I had a friend send Scott a cheaper wrist strap that I gave him that was at least 15 years old. It was malfunctioning. No questions asked they fixed it and had it ready in less than a week. Thats good customer service.
 
#11 ·
I owned a few Scott releases and now shoot Stans. The quality of a Stan is far better than any Scott I have handled or shot. Not sure about this new company, but it sounds as though they are seeking premium dollar for a rebranded Scott design. Sticking with Stan......
 
#21 ·
B3 is not related to Scott Archery in business terms. The owner of B3 is the grandson of Scott founder. He was Scott’s top designer until Scott ceased operations in Kentucky and moved everything to New York. There was some animosity when this happen, so the grandson started his own business of archery releases, known as B3. I am surprised that Scott allows him to make near duplicates of their releases. I assume there was no infringement stipulations when both parted ways.
 
#22 ·
Hello All
Got along find with the old Scott head.
The release body width and curvature of the finger pads. Mean more to me in my buying of a release.
I think they all could raise the middle finger pad just a little above the index finger pad. Then you would have something :cheers: { Later
 
#25 ·
Copy Cat Company with NO Originality

B3 is a copy cat company of Scott. The reason they make the same releases that Scott makes - is because they can't make anything else.

It's like the little kid that cheated off your tests in school. No innovation there AT ALL. Might as well be a Chinese copy cat company.
 
#26 ·
B3 is a copy cat company of Scott. The reason they make the same releases that Scott makes - is because they can't make anything else.

It's like the little kid that cheated off your tests in school. No innovation there AT ALL. Might as well be a Chinese copy cat company.
Try to keep up. The person that's designing B3 releases is the same person that was designing Scott releases. He's not "copying" anyone, he's using the same knowledge and experience to build and design releases for the new company that he used when they were built and marketed by a company with a different name.
 
#29 ·
I think it is a great company. Picked up and hired a number of people who TOG dumped by the way side soon after the new year when the Christmas bills came due. Similar innovations and a better feel with a eye on better detail.
 
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#34 ·
I called B3 last month and asked them which release was most similar to the Scott Little Goose that I've been shooting forever. They told me the King was closest, so I ordered one. Got the release and was very happy with its performance. Much better than the Goose and some slight improvements too. I liked it so much, I ordered another online last week. I get a call from them asking me if I meant to do that since I just bought one last month, and I assured them every good bowhunter needs two of the same release. I thought it was cool a small company like them would make that call. I hope they make it too!
 
#38 ·
Here’s what I was told by a rep

B3 is a company that is owned by the creators and founders of Scott/CBe what makes them different is B3 are made in the states and Scott is not. Also, they have very powerful connections. I was told similar in design aspect just made in the USA


For them to have bug group pricing and to come up as quickly as they did takes some cash and effort going forward. Not a bad release at all


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#42 ·
Well they were already making the releases before and they probably had a bit of money from the Scott sale, so it doesn't really surprise me that they started up so quickly.

And not even suggesting that's a bad thing. They're not starting from scratch so you can imagine they have some integrity behind their designs.
 
#39 ·
I just got the infinity and like it. I shoot it in it’s 2 finger position. And can easily be used as a 3 finger. I also shoot Scott releases and they are similar that’s obvious but there are some tweaks hear and there that I like. If they can produce the lineup they currently have I’m sure they can make some different style releases which I think you will see in the future
 
#43 ·
So, engineering and design have been thrown out several times making it sound like one individual designed all of Scott products until B3 started and then went to B3. That is inaccurate. It’s also complex. Read further if you are still curious. Oh, and the IP that Scott had you can easily use Google patents to search them and see the transfer history to see who holds it today. Don't take anyone else’s word on it, just search yourself before making blanket statements or assumptions.
I'd like to shed some light on this situation from my experience working at both sites (Clay City, KY where B3 is currently, formerly where Scott/CBE were, and TOG headquarters in West Henrietta, NY). Fwiw, I'm replying to this b/c great people work for both companies and I was fortunate enough to work with and learn from both experiences. I don't think it's fair to misrepresent either side b/c I can assure you both companies have experienced people working on them who are prideful of their work and are focused on producing a quality product.

A brief summary/timeline of my knowledge of the product design or related activity. Very high level view. More details of my experience below for anyone that wants to read more from my perspective.

Pre-TOG up to 2012 The Scott family and at least one of the members of B3 today
TOG – 2012 to 2014 Same/similar crew without the Scott family
2014-2016 Shared design between people at the plant in Clay City and one of the engineer's at TOG's HQ in NY. He also developed the Vertex and upgrades to the modern Tek Pro sights which were produced in KY as well.
2016-2017 Shared design implements with the majority being done via engineering resources while leveraging the experience that the programmers/operators had (see comments on collaboration below). I learned a lot and we worked together to determine how to design new and more innovative products that were within the scope of the manufacturing capability. Hard work, good stuff.
2018 TOG is operating solely from NY with all of the machines from KY. We worked tirelessly to dial in the parts, maintain quality, understand the programs, and keep up with demand. It was the struggle that I personally expected but I’m sure it caught many people off guard. B3 starts up operations in the old Scott building with new machinery, lead by the family who used to own Scott along with the experienced machinist/programmers that worked for Scott.

When Scott was purchased by TOG (2012), and up to 2016 the design of products was split between some of the guys at the plant in Clay City, KY (doing the wrist straps and some hinges) who had been doing it for a while (where B3 is now) and one of the Design Engineer's from NY at TOG's HQ. To my knowledge, the person from TOG HQ designed the Backspin, Focus, Anchor, and Halo in this time. The Exxus was done by someone else and I haven't ever been completely sure how it came to completion. My background and experience with the company started early 2016 at the Clay City, KY plant where I relocated to. Prior to that I worked for another large archery/outdoor company designing bows and other accessories. The crew at the Clay City plant felt like a dedicated engineering resource working on-site focusing on Scott/CBE/ST etc was needed due to the transitioning state of TOG... So that's where I come in and what I relocated for. While I worked at the KY plant we got the following releases going - Sigma, Advantage (aluminum), Buzz/Blitz, Talon, Elite EX-5 and Echo. The Echo we were especially proud of as it was a very challenging and only came to fruition by the input and work of many people. For example, there was the idea that came from the former Pres of Elite, one of the now B3 guys got the jaw and trigger geometry working with the Hyper Jaw technology, another guy came up with the shotgun style trigger, and I thought of and got the return trigger system going (also use it in the Recon). The dynamic was a typical team dynamic - everyone wanted the product to be great and work properly so we collaborated and made them come to life. There is no I in TEAM! In early 2017 I moved to TOG HQ in NY where I still was managing and designing many of the Scott related projects. To keep the story going, the guys in Clay City designed the Wildcat 2 and Quick Shot and I designed the Recon, Pursuit thumb button, and Ascent. I’m using "I" liberally here b/c pieces of every project are often part of collaboration, so I don't want anyone to think when I say "I designed" that I mean every idea and piece of work comes from one entity. That’s just not how it works.

Scott is currently manufactured in West Henrietta, NY in the same facility as Elite, using the same machines that Scott had been using for the past X amount of years prior. We have a very specific machining process that was developed over many years by a great guy and someone he brought up who is also very good and creative. Both of them work for B3 now. With that knowledge, you can probably piece together why B3 was able to get up and running quickly... The two of the guys who knew the ins and outs of the process best were there to get them going quickly I assume. B3's family was who owned Scott prior, so again, their knowledge of getting a release company up and going was there already and I’m sure from 2012-2018 the crew that formerly worked for TOG learned some stuff they could apply at B3 also ��

The future - I'd anticipate both Scott and B3 attempt to design products that are innovative and different than prior work so we're not treading so close to former ties. I'll shamelessly plug our new Hero X release in to this post to check out an example of that.


Derek Woods
TOG Engineering